機遇與挑戰：
日電子業悄轉型短期難以出泥潭
日本家電巨頭麵臨著巨額虧損的局麵
市場數據：
日元對美元已累計升值超過40%

據媒體報道，當前日本家電巨頭麵臨著巨額虧損的局麵，其中鬆下、xiapujunshuaxinlelishizuigaodechizijilu。danxianweirenzhideshi，dangqianzhexieqiyezhengqiaoranjinxingzhejingyingmoshihechanyejiegoutiaozheng，zheyinggaishiribendianziyezierzhanzhihoudiercidaguimozhanlvetiaozheng。dankeguandikan
，wuluncongjinrongcengmianhaishishiticengmian，ribendianziyeduanqineirengnanzouchujukuidenitan，zongtishuaituiqushirengjiangchixu。

事shi實shi上shang
，日ri本ben電dian子zi業ye巨ju虧kui的de宏hong觀guan環huan境jing是shi日ri元yuan彙hui率lv以yi及ji其qi總zong體ti供gong應ying鏈lian的de持chi續xu波bo動dong。在zai金jin融rong危wei機ji導dao致zhi全quan球qiu消xiao費fei電dian子zi需xu求qiu萎wei縮suo的de背bei景jing下xia，日ri本ben本ben國guo貨huo幣bi持chi續xu升sheng值zhi加jia劇ju了le其qi家jia電dian產chan業ye麵mian臨lin的de危wei機ji。從cong某mou種zhong程cheng度du上shang講jiang
，產chan業ye的de競jing爭zheng背bei後hou是shi各ge國guo貨huo幣bi的de競jing爭zheng，由you於yu日ri本ben在zai全quan球qiu金jin融rong體ti係xi中zhong缺que乏fa貨huo幣bi價jia格ge的de定ding義yi權quan，這zhe成cheng為wei其qi家jia電dian產chan業ye麵mian臨lin的de最zui大da不bu確que定ding因yin素su。自zi全quan球qiu金jin融rong危wei機ji以yi來lai
，日ri元yuan對dui美mei元yuan已yi累lei計ji升sheng值zhi超chao過guo40%，這大大削弱了其家電企業在全球的總體競爭力。

gengweiyanjundeshi，dongribendadizhenyijitaiguoshuizaidengbukekangjuyinsushiribendianziyedegongyinglianguanlixianruweiji。ribendadizhenduiribenjiadianyedeshengchanchannengyijigonggeizaochenglezhongyaoyingxiang
，zhongjianjinchengzhongcijidejiadianxuqiuyuanweinengbuzuquanqiuxuqiudimiduiribenjiadianyedeyingxiang。tongshi，taiguoshuizaiyoujiajuleribenjiadianyedegongyinglianguanlinandu，qizaidangdideduoshugongchangdoujianchanshenzhitingchan
，shengchanxiajiangyanzhongyingxiangleqishichangxiaoshou。

此時，日本家電企業紛紛采取多種措施應對，力圖通過產業結構和經營模式的調整擺脫當前的尷尬處境。鬆下將旗下的5大產業板塊從今年1月份改編為客戶、元器件、jiejuefangansandashiyetixi，errilizejiangcaiyongxindejingyingtizhi，jianggongsiyewuzhongzuweiwudajituan
，danwulunruhetiaozheng
，rixiqiyetongguozuzhijiegoutiaozhenggoujianxinxingchanyefazhanjiagoudeluxiansihuyijingmingxi。

具體來說，日係家電企業設計的戰略轉型之路是這樣的：一方麵強化產業外包力度，通過製造業務外包最大化減弱成本上升對企業的影響；另(ling)一(yi)方(fang)麵(mian)進(jin)行(xing)產(chan)業(ye)板(ban)塊(kuai)重(zhong)組(zu)

，通(tong)過(guo)將(jiang)原(yuan)有(you)的(de)分(fen)散(san)的(de)產(chan)業(ye)集(ji)團(tuan)重(zhong)組(zu)為(wei)新(xin)的(de)產(chan)業(ye)組(zu)織(zhi)，有(you)效(xiao)提(ti)升(sheng)企(qi)業(ye)對(dui)市(shi)場(chang)需(xu)求(qiu)的(de)反(fan)應(ying)速(su)度(du)。我(wo)們(men)不(bu)得(de)不(bu)承(cheng)認(ren)，日(ri)係(xi)家(jia)電(dian)企(qi)業(ye)的(de)戰(zhan)略(lve)調(tiao)整(zheng)舉(ju)動(dong)非(fei)常(chang)迅(xun)速(su)，其(qi)寄(ji)望(wang)於(yu)從(cong)此(ci)前(qian)單(dan)純(chun)的(de)技(ji)術(shu)研(yan)發(fa)驅(qu)動(dong)型(xing)企(qi)業(ye)迅(xun)速(su)轉(zhuan)型(xing)為(wei)依(yi)托(tuo)市(shi)場(chang)需(xu)求(qiu)的(de)綜(zong)合(he)性(xing)服(fu)務(wu)供(gong)應(ying)商(shang)。

通tong過guo產chan業ye結jie構gou和he經jing營ying模mo式shi調tiao整zheng，日ri係xi家jia電dian企qi業ye從cong此ci前qian的de固gu態tai的de發fa展zhan模mo式shi改gai變bian為wei當dang前qian以yi及ji未wei來lai存cun在zai的de流liu體ti的de組zu織zhi結jie構gou。在zai這zhe一yi結jie構gou下xia

，每mei個ge產chan業ye板ban塊kuai都dou能neng及ji時shi迅xun速su實shi現xian調tiao整zheng，以yi快kuai速su滿man足zu變bian化hua的de市shi場chang需xu求qiu。從cong這zhe個ge意yi義yi上shang講jiang，日ri係xi家jia電dian企qi業ye將jiang變bian成cheng一yi個ge個ge定ding製zhi商shang，充chong分fen基ji於yu用yong戶hu需xu求qiu生sheng產chan產chan品pin
，根gen據ju個ge人ren或huo組zu織zhi的de需xu求qiu提ti供gong一yi站zhan式shi的de綜zong合he解jie決jue方fang案an。從cong單dan純chun的de端duan供gong應ying商shang到dao綜zong合he解jie決jue方fang案an供gong應ying商shang或huo許xu是shi日ri係xi企qi業ye在zai這zhe一yi過guo程cheng中zhong的de最zui大da變bian化hua。

無wu論lun是shi產chan業ye板ban塊kuai的de逐zhu步bu剝bo離li還hai是shi產chan業ye布bu局ju的de有you節jie奏zou調tiao整zheng，都dou無wu法fa徹che底di解jie決jue日ri本ben家jia電dian企qi業ye麵mian臨lin的de金jin融rong層ceng麵mian彙hui率lv波bo動dong以yi及ji實shi體ti層ceng麵mian創chuang新xin模mo式shi落luo後hou的de尷gan尬ga。從cong這zhe個ge意yi義yi上shang講jiang，日ri係xi家jia電dian企qi業ye戰zhan略lve調tiao整zheng隻zhi能neng是shi提ti供gong了le一yi種zhong新xin的de商shang業ye發fa展zhan模mo式shi
，但dan單dan純chun依yi靠kao這zhe種zhong模mo式shi的de變bian革ge短duan期qi內nei無wu法fa使shi日ri本ben家jia電dian業ye集ji體ti扭niu虧kui。