機遇與挑戰：

• 電子元器件市場淡季無限延長欲加強內銷
• 今年電子元器件行業出現了旺季不旺的現象
• 電子元器件行業情境不容樂觀

dianziyuanqijianjinlaijihuyizhichuyudimizhuangtai
，xianshiquanqiujingjiweijidejudachongji，linggexinggeyedoubeishoudaji
，yilulingxiandedianziyuanqijianzhongyuluomaxianrudigu，zhihourenminbishengzhidaozhimeiyuanduihuanrenminbidehuilvyiduchuyudongdangzhuangtai，zhishiwoguodianziyuanqijianchukouchanyejiagebodongbuduan

，zhiqianduoshudianziyuanqijianchanyecezhongwaixiaochukouchanpin，suizhezhexiebuwendingyinsudehaozhuanyaoyaowuqi，zhongduoqiyekaishikaolvneixiaoqichanpin。

今年電子元器件行業的淡季很長
，甚至出現了旺季不旺的現象，即便如今已經進入過去傳統的旺季11月(yue)份(fen)
，但(dan)是(shi)電(dian)子(zi)元(yuan)器(qi)件(jian)行(xing)業(ye)仍(reng)然(ran)一(yi)片(pian)慘(can)淡(dan)景(jing)象(xiang)，就(jiu)目(mu)前(qian)來(lai)看(kan)，這(zhe)場(chang)行(xing)業(ye)嚴(yan)冬(dong)尚(shang)未(wei)有(you)結(jie)束(shu)的(de)跡(ji)象(xiang)。之(zhi)前(qian)元(yuan)器(qi)件(jian)業(ye)內(nei)多(duo)傾(qing)向(xiang)於(yu)出(chu)口(kou)其(qi)產(chan)品(pin)，但(dan)是(shi)隨(sui)著(zhe)中(zhong)美(mei)彙(hui)率(lv)的(de)不(bu)穩(wen)定(ding)性(xing)增(zeng)加(jia)，出(chu)口(kou)已(yi)經(jing)存(cun)在(zai)極(ji)大(da)的(de)風(feng)險(xian)，因(yin)此(ci)眾(zhong)多(duo)的(de)企(qi)業(ye)開(kai)始(shi)轉(zhuan)戰(zhan)內(nei)銷(xiao)。

youyeneirenyuanjieshao，dangqianqingkuangxiaruozhuanerkaishizuoguoneishichang
，zechanpinlirunshouhuilvbodongdeyingxiangjianghuihenyouxiaodejiangdi，tongshisuizhehuilvxiahua
，xianzaicongguowaimaihuofanerxiangduigengbianyiyixie
，yincizhenggeguoneishichanghaishihenzhideqidaide。

雖sui然ran眾zhong多duo企qi業ye表biao示shi其qi產chan品pin外wai銷xiao轉zhuan戰zhan內nei銷xiao屬shu於yu無wu奈nai之zhi舉ju
，但dan是shi目mu前qian電dian子zi元yuan器qi件jian行xing業ye情qing境jing不bu容rong樂le觀guan
，有you些xie商shang家jia為wei了le爭zheng奪duo市shi場chang
，甚shen至zhi開kai始shi低di價jia競jing爭zheng
，整zheng個ge電dian子zi元yuan器qi件jian市shi場chang陷xian入ru混hun亂luan狀zhuang態tai，競jing爭zheng加jia劇ju，利li潤run不bu斷duan下xia滑hua

，各ge企qi業ye不bu得de不bu開kai始shi紛fen紛fen尋xun找zhao出chu路lu
，以yi求qiu平ping穩wen度du過guo此ci次ci漫man長chang的de行xing業ye寒han冬dong。

就jiu當dang前qian局ju勢shi來lai看kan
，各ge企qi業ye不bu僅jin要yao考kao慮lv轉zhuan戰zhan內nei銷xiao以yi度du過guo目mu前qian的de困kun境jing，同tong時shi還hai要yao考kao慮lv擴kuo展zhan更geng大da的de市shi場chang以yi刺ci激ji產chan品pin的de銷xiao售shou上shang升sheng

，因yin此ci像xiang工gong控kong以yi及ji醫yi療liao電dian子zi等deng行xing業ye就jiu逐zhu步bu成cheng為wei廣guang大da電dian子zi元yuan器qi件jian企qi業ye重zhong點dian拓tuo展zhan的de對dui象xiang
，不bu斷duan發fa展zhan新xin的de市shi場chang增zeng長chang點dian如ru今jin是shi電dian子zi元yuan器qi件jian行xing業ye的de重zhong點dian之zhi一yi，隻zhi有you發fa展zhan更geng多duo的de市shi場chang，才cai能neng進jin一yi步bu促cu進jin電dian子zi元yuan器qi件jian銷xiao量liang上shang升sheng，幫bang助zhu元yuan器qi件jian眾zhong企qi業ye平ping安an度du過guo困kun境jing。